Hella Premiere Event

125 years of innovation at the Milan Triennale

Cliente
FORVIA HELLA, Italy
Tipologia
Corporate anniversary
Location
Triennale di Milano

On the occasion of the 125th anniversary of FORVIA HELLA, we helped HELLA Italia create an exclusive event that would celebrate this important milestone together with its premium customers.

The Milan Triennale, symbol of Italian design and innovation, was the setting for a day where strategy, networking and culture merged into a memorable experience.

The idea

Create an event that reflected HELLA's values of excellence and innovation, choosing a location that embodies these same principles.

The Milan Triennale, with its history of design and innovation, was the perfect setting for presenting the 2025 strategic plan and celebrating 125 years of success.

The experience

110 selected guests experienced a day divided into different key moments: from the reception with welcome coffee to strategic presentations in the prestigious Hall of Honor, to the exclusive lunch on the Triennial Terrace.

The program ended with a guided tour of the renovated Design Museum and the Gae Aulenti exhibition, creating a perfect combination of business and culture.

The result

110 selected guests experienced a day divided into different key moments: from the reception with welcome coffee to strategic presentations in the prestigious Hall of Honor, to the exclusive lunch on the Triennial Terrace.

The program ended with a guided tour of the renovated Design Museum and the Gae Aulenti exhibition, creating a perfect combination of business and culture.