Hella Premiere Event

125 years of innovation at

Milan Triennale

Cliente
FORVIA HELLA, Italy
Tipologia
Corporate anniversary
Location
Triennale di Milano

To mark FORVIA HELLA's 125th anniversary, we helped HELLA Italy create an exclusive event to celebrate this significant milestone with their premium customers.

The Milan Triennale, a symbol of Italian design and innovation, provided the perfect backdrop for a day where strategy, networking, and culture merged into a memorable experience.

The Concept

Create an event reflecting HELLA's values of excellence and innovation, choosing a venue that embodied these same principles.

The Milan Triennale, with its rich history in design and innovation, served as the ideal setting to present the 2025 strategic plan and celebrate 125 years of success.

The experience

110 select guests enjoyed a day structured around key moments: from the welcome coffee reception to strategic presentations in the prestigious Salone d'Onore, followed by an exclusive lunch at the Triennale Terrace.

The program concluded with a guided tour of the renovated Design Museum and the Gae Aulenti exhibition, creating a perfect blend of business and culture.

The Outcome

An event that transformed an important corporate anniversary into a high-level networking opportunity, strengthening relationships with premium clients and reinforcing HELLA's position as a leader in automotive innovation.